Philosophies, Strategies and Marketing Services
The Company. For over four decades, TD Smith has helped mold Telluride Real Estate Corp. (TREC) into a widely respected agency that provides its clients with the expertise and professionalism demanded in an ever-changing, upscale marketplace. With four primary regional offices and approximately 40 licensed brokers and staff members — nearly half of whom have more than 15 years’ experience in the industry — TREC presents the broadest and most effective exposure for Telluride’s many real estate opportunities.
The Team. With an efficient team of three, TD Smith covers all of the bases at all times, whether attending to marketing campaigns, networking strategies, market research and updates, or the intricacies and demands of complex due diligence and closings.
The Business Philosophy. Investing in Telluride real estate is so much more than a search for the bottom-line. It is a quest to embrace the adventure, intrinsic beauty, thoughtful infrastructure and intimate, small-town sense of community found in Telluride. Having embraced this lifestyle, TD Smith and his team believe that each transaction is distinctly personal, deserving discretion as well as a high level of competence and timeliness, such that a professional and rewarding experience is realized by both buyers and sellers.
Existing Global Partnership with Members
Forbes Global Properties
Strong relationships have been established between our team and agents associated with key market feeders to Telluride. We conference monthly and meet annually at the Forbes Global Conference. Incoming referrals are a more common occurrence than outgoing, but resulting sales with highly satisfied sellers and buyers are realized. Each brokerage and each agent involved are some of the most successful in the luxury real estate industry. Below are the brokerages that participate within this membership.
- Hilton and Hyland – Beverly Hills, CA
- Hawaii Life – Hawaii
- Slifer, Smith & Frampton, Vail, Beaver Creek, Breckenridge and Keystone, Denver, Aspen and the Roaring Fork Valley
- Barker Realty, Santa Fe, NM
- Christie Realty, Malibu, CA
- Driven Properties, Dubai
- Warburg Realty, New York City, NY
- Willis Allen Real Estate, San Diego, CA
Digital and Print Promotions
ForbesGlobalProperties.com (9 out of 10 investors begin their search online)
The Forbes Global Properties website attracts more than 132 million unique visitors worldwide every month and, as the preferred portal for buyers and sellers across the globe, consistently ranks at the top results on major search engines. Access to an affluent audience is further enhanced by prominent real estate promotions on www.forbesglobalproperties.com, which presents a selection of our properties.
Displaying the world’s finest properties in excess of US$1 million, the Forbes Global Properties website has active listings and more than 70 countries. Using compelling web advertisements, the website currently showcases several hundred properties valued between US$10 million – US$250 million.
With a footprint of over 50M, Forbes Global Properties is actively involved in social media. Discover exclusive property photo tours, events, videos, and news from the international member network on social media platforms such as Facebook, Twitter, Instagram, Google+, Vimeo, YouTube, and more. Robust search engine optimization, search engine marketing, and inbound marketing campaigns attract hundreds of millions of qualified visitors to the website each month and vastly exceed industry-standard performance.
Targeted Marketing
Boots on the Ground
After over four decades of real estate experience in the Telluride Region, we have personally generated an extensive electronic database of high net worth clients with the proven capability to perform acquisitions of upscale properties and who have familiarity with our marketplace and a general affection for Telluride. A high-quality “teaser piece” will be generated to reach out to these potential investors immediately. While such a strategy may not directly result in a sale, most assuredly this opportunity will be passed along amongst close friends and business associates.
www.TDSmith.com
This highly trafficked personal broker website has just been re-designed and linked to 24 luxury websites (Forbes, Mansion Global, Wallstreet Journal to name a few), 90 prominent real estate search sites with a full-time traffic generator. The website participates heavily in pay-per-click campaigns through Google. The site receives significant traffic from proven Telluride key market demographics and abroad. It is consistently ranked highly on all major search engines for Telluride, Telluride Real Estate and other popular search terms.
www.TellurideRealEstateCorp.com
Telluride Real Estate Corp.’s corporate website, which recently underwent a complete redesign, has a nearly 20-year history as a highly trafficked real estate website for the Telluride region. Its updated online presence receives excellent traffic.
Additional Marketing Specifics
Matterport / Virtual Tours
Virtual Tours allow potential buyers from around the world to virtually step foot in a listing with the click of a button. This new virtual tour technology that can be utilized for the residence and uploaded to various websites and the MLS.
Aerial Video Production
Telluride’s landscape is what draws us to the area. Video marketing has become a standard when successfully marketing ranch and architecturally significant properties along with Telluride’s sweeping landscape. With the use of controlled aerial drones, this marketing tool is designed to offer potential buyers a better understanding of the existing residence and overall privacy of the compound. This enhanced experience will ultimately drive them to inquire further about your property.
E-Mail Marketing
We have accumulated an email list of approximately 7,500 investment bankers, CXO’s (CEO’s, CFO’s, etc.) of Fortune 500 companies and oil industry executives that can be targeted for “e-packages” related to the subject property. A detailed “offering” package can be developed to those who respond with focused interest.
Full Color Brochures
Produced for each property, using professional digital photography and high-quality printing. Brochures are available in hard copy and in electronic format and are prominently displayed at TREC offices throughout the region.
Regional Advertising
During peak periods (November – April and June – September), the property shall be advertised as part of a full-page format in the Telluride Daily Planet. In addition, the property shall appear in the either the Telluride Style or Telluride Visitor’s Guide. TREC shall place the subject property in its comprehensive real estate e-guide and printed version of The Collection, in a full-page format. This buyer’s guide is distributed to regional offices and extensive mailing lists.
Co-op Broker Participation
TREC has an excellent working relationship with regional brokerages and accomplishes approximately 40% of its sales through cooperative efforts. TREC will educate the brokerage community related to this unique residence and arm those brokers who specialize in high dollar sales with the Due Diligence Package mentioned above.