The change from Christie’s Great Estates creates clarity in the global market & strengthens the ties between Christie’s Art and Real Estate businesses
Telluride, Colorado (February 16, 2011) – Telluride Real Estate Corp. is proud to share that Christie’s has announced a corporate name change for its exclusive property brand Christie’s International Real Estate, formerly Christie’s Great Estates. The prime and super-prime sectors of the property market—where Christie’s International Real Estate (CIRE) operates exclusively—have a global clientele. The name change will instill in these consumers a more immediate grasp of the company’s mandate and clarify that Christie’s and its real estate arm are one and the same. “As the region’s exclusive Christie’s affiliate for the past 6 years, TREC couldn’t be more excited with this development,” states company President, TD Smith.
Christie’s International Real Estate is the only real estate network wholly owned by a market-leading fine art auction house. The network is uniquely positioned to follow the footprint of its parent company, Christie’s, into the growing markets of the Middle East, Russia, and China, as well as established economies across the world, most notably North and South America and Europe. The new name fu rther underscores that the values that distinguish Christie’s—commitment, expertise, integrity, discretion, and five-star customer service—are likewise embedded in the company’s luxury residential property specialists.