• Featured Properties
• Search Listings
  • Property Search
  • New Developments
  • Search by Map
• My Searches
• For Sellers
  • Philosophies, Strategies and Marketing
  • About Us
  • Notable Transactions
  • Christie's Great Estates
  • Testimonials
• Our Community
  • The Town of Telluride
  • Maps
  • Events Calendar
  • Activities
  • Valuable Links
  • Blog
• The Market
  • Overview
  • Background
  • Update
  • Statistical Graphs
  • Appreciation
• Contact

Philosophies, Strategies and Marketing

The Company
For well over two decades, TD Smith has helped mold Telluride Real Estate Corp. into a widely respected agency that provides its clients with the expertise and professionalism demanded in an ever-changing, upscale marketplace. With six primary regional offices and approximately 50 licensed brokers and staff members — nearly half of whom have more than 15 years experience in the industry — TREC presents the broadest and most effective exposure for Telluride’s many real estate opportunities.

The Business Philosophy
Investing in Telluride real estate is so much more than a search for the bottom-line. It is a quest to embrace the adventure, intrinsic beauty, thoughtful infrastructure and an intimate, small town sense of community found in Telluride. TD Smith and his team are passionate about their environment and community as Telluride is the place they call home. Having embraced this lifestyle, the team believes that each transaction is highly personal and deserves discretion, a high level of competence and timeliness, such that a professional and rewarding experience is realized by both buyers and sellers.

The Marketing

With an efficient team of three, TD Smith covers all the bases at all times, whether attending to marketing campaigns, networking strategies, market research and updates or the intricacies and demands of complex due diligence and closings.

Just a few of those buyer and seller services are as follows:

• The Web An interactive website, tdsmith.com, is a full-service resource for buyers, sellers, residents and tourists that includes property listings, market statistics, maps, property search tools, visitor information, regional history and more. By using a contracted traffic generator, also utilized by Christie’s Great Estates, TD maintains prominent placement with the world’s largest search engines, including AOL, Yahoo and Google, making tdsmith.com one of the most visited Telluride real estate sites.
• Digital Advertising is utilized for promoting team listings on many high-end websites and in addition, links have been established to display properties on many additional upscale sites.
• Networking The team believes that remaining in frequent contact with their clients is paramount to successful marketing. With this in mind, TD utilizes his personal database in order to execute targeted emails to as many as 1,000 recipients at a time, keeping them informed of changing market conditions, new products to the marketplace, and new personal listings.
• Full Color Brochures are produced for each property, using professional digital photography and high-quality printing. Brochures are available in hard copy and in electronic format, and are prominently displayed at his office, which is also the Telluride Real Estate Corp’s headquarters.
• Print Advertising In order to maintain maximum exposure for his clients, TD Smith advertises in numerous publications, local and national, using a full-page, color format. He stays abreast of print media forerunners and targets specific properties to specific publications.
• Direct Mail Mailing lists have been compiled over three decades and are utilized diligently in order to reach an elite level of clientele through direct mail campaigns.
• Continual monitoring of ever changing market conditions