As many lodging properties in the travel and tourism industry begin to dig out from the “Great Recession,” some of the strongest are emerging on the heels of strategic investments designed to propel them into the next decade. Mountain Lodge at Telluride, the upscale resort in southwest Colorado, is completing work on a two-year, $1 million investment in capital improvements and upgrades.
Telluride, CO (Vocus/PRWEB) April 05, 2011
As many lodging properties in the travel and tourism industry begin to dig out from the “Great Recession,” some of the strongest are emerging on the heels of strategic investments designed to propel them into the next decade.
Mountain Lodge at Telluride, the upscale resort in southwest Colorado, is completing work on a two-year, $1 million investment in capital improvements and upgrades. “Mountain Lodge at Telluride has a long-term, strategic approach,” explains Neil Hastings, director of sales and marketing for the resort. “This investment helps assure that Mountain Lodge maintains its position as the best lodging value in the Telluride area.”
Additions, improvements and upgrades include:
- Wide-screen televisions in all 92 units
- iPod docking stations in all units
- Tempur-Pedic mattresses in all sleeper sofas
- Full dining service, new furnishings in The View restaurant
- Split-king beds in 21 of the lodge’s two-bedroom suites, allowing configuration as one king or two twin beds
- Upgraded bedding in all units
- Teak furniture, including three hammocks, for pool deck and surrounding area
- Resurfacing of all leather couches
- Painting in all units
- Digital in-room safes
- Refurbishment of steam room
- Resurfacing of swimming pool and in-ground hot tubs
“Each improvement adds flexibility and value,” says Hastings. For example, the addition of split-king beds in selected units offers greater flexibility to families with children, and provides added bedding inventory for ski clubs and ski councils. The resort also is conducting significant technology updates and upgrades in equipment. All noted additions and improvements are in addition to Mountain Lodge’s ongoing maintenance programs, Hastings adds.
“We are proud of what Mountain Lodge has come to represent,” says Hastings. “Significant investments such as these send the message to new and returning guests that we are serious about our services, amenities and reputation.”
Mountain Lodge at Telluride is an exclusive, upscale resort. At 9,500 feet in the San Juan Mountains, the ski-in/ski-out resort offers private luxury cabins, condominiums, and lodge rooms as well as executive conference rooms offer space for small meetings and retreats, reception space and full catering service. The View restaurant offers upscale tavern dining in an intimate setting, with spectacular views of the San Juan Mountains.
The resort is listed as one of the top 50 ski hotels in North America in Conde Nast Traveler’s 2010 annual “Best Places to Ski & Stay in North America” readers’ poll.
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Over the course of 2010, the Telluride Ski Resort has been seeking public opinion in conjunction with their “Telluride Vision 2025” update of the ski resort master development plan, as requested by the US Forest Service. Telski hopes to release a draft version of this update during the winter of 2011.
Telluride Gravity Works is a full-service mountain sports shop and climbing gym located in the heart of Telluride on the sunny side of Main Street. Telluride’s newest mountain sports shop will bring over fi fty different skiing, snowboarding and climbing brands to the community, representing the lifestyle and the sports that the owners and employees are so passionate about. Included are high-end ski and snowboard demos/rentals, along with tuning services, and a friendly door-to-door delivery and pick-up service, too. In the summers TGW will change over to a full-service cycling shop. Co-owner Jorn Reimann says, “More than just a shop, we are about the people of Telluride and making it an even better place to call home. I have known the majority of our staff for over 10 years and they embody what it means to be a Telluride local.” The owners hope that this shop will become a community center and meeting place. TGW also has a program called “1% for Telluride” and they hope to give back to local non-profi ts through this program. Reimann concludes, “The best way to see what we are all about at Gravity Works? Come on down to feel and see it for yourself! We will be open on Thanksgiving Day.”
Are we in the perfect buyer’s market?